Boden

REFRESHING THE HAPPY, BRITISH, CHIC FASHION BRAND TO APPEAL TO THE MODERN FAMILY. REVITALISING THE FIRST EVER BODEN LOGO AND CRAFTING IT FOR THE BRAND NEEDS OF TODAY. CREATING A NEW FONT USING JOHNNIE’S HANDWRITING FOR THAT PERSONAL TOUCH, SO LOVED OVER THE YEARS. IDENTIFYING THE BRAND CODES OF COLOUR, STRIPES, DOTS, PRINTS, RAINBOWS. CREATING AN EXTENSIVE SET OF BRAND GUIDELINES FOR LOGO, COLOUR, MATERIALS, TYPOGRAPHY, CATALOGUE, PACKAGING, DIGITAL AND SOCIAL. BRAND STRATEGY, BRAND SPIRIT, BRAND CODES, BRAND IDENTITY, BRAND GUIDELINES.